For COVER Corp – the company that established VTubing powerhouses like hololive, HOLOSTARS, hololive Indonesia, hololive English, and HOLOSTARS English, the establishment of a brand-new US subsidiary COVER USA feels like both the latest of many important moves, or the start of a seismic second act.
In a new interview, Anime Corner talks to the head of the world’s biggest VTubing agency, Cover Corp CEO Motoaki Tanigo, about how they view the global market and their aims for expansion. We learn how his company aims to bridge a uniquely Japanese culture to a projected 50 million fans worldwide by the end of the decade.
Man, most of these answers are really basic lol. I was expecting something a little meatier.
I do wonder if they plan on expanding to other regions and how that branding goes. For example, would there be a Hololive Europe or is it language based? I suppose region doesn’t really matter unless they plan on building out studios or partnering with studios in those regions. The biggest differentiator has been language.
