Leminal Space
  • Communities
  • Create Post
  • Create Community
  • heart
    Support Lemmy
  • search
    Search
  • Login
  • Sign Up
☆ Yσɠƚԋσʂ ☆@lemmygrad.ml to US News@lemmygrad.mlEnglish · 1 year ago

US army says they made a $11M promotional deal with The Rock & the UFL which didn’t lead to a single new recruit 38 recruits actually ended up de-listing instead.

www.military.com

external-link
message-square
5
link
fedilink
  • cross-posted to:
  • news@hexbear.net
  • usa@lemmy.ml
32
external-link

US army says they made a $11M promotional deal with The Rock & the UFL which didn’t lead to a single new recruit 38 recruits actually ended up de-listing instead.

www.military.com

☆ Yσɠƚԋσʂ ☆@lemmygrad.ml to US News@lemmygrad.mlEnglish · 1 year ago
message-square
5
link
fedilink
  • cross-posted to:
  • news@hexbear.net
  • usa@lemmy.ml
How the Army Made a Deal with UFL Football and The Rock Despite Doubts over the Sponsorship's Worth
www.military.com
external-link
The roughly $11 million deal set the service up to be the premier partner for the league's inaugural season, which started last month, and created a relationship between the Army and Dwayne "The Rock" Johnson.
alert-triangle
You must log in or # to comment.
  • context [fae/faer, fae/faer]@hexbear.net
    link
    fedilink
    English
    arrow-up
    35
    ·
    1 year ago

    rat-salute critical support to the army for dissuading people from enlisting in the army

  • big_spoon@lemmygrad.ml
    link
    fedilink
    arrow-up
    16
    ·
    1 year ago

    well…the army didn’t know that de-listing was that the rock was cooking

    • Franfran2424@lemmygrad.ml
      link
      fedilink
      arrow-up
      3
      ·
      1 year ago

      Take the money and leave nothing behind.

      ROCK JDPON

      • big_spoon@lemmygrad.ml
        link
        fedilink
        arrow-up
        3
        ·
        1 year ago

        well…he’s not called “the people’s champion” for nothing

  • TonyTonyChopper@mander.xyz
    link
    fedilink
    arrow-up
    10
    ·
    1 year ago

    The service isn’t allowed to advertise on TikTok, where young Americans consume much of their media. While the Army has boosted investments in Instagram and streaming platforms, it’s still heavily invested in traditional cable advertising.

    no wonder they can’t get anyone. No young person has cable, let alone uses it

US News@lemmygrad.ml

us_news@lemmygrad.ml

Subscribe from Remote Instance

Create a post
You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: !us_news@lemmygrad.ml

News from within the empire - From a leftist perspective

Visibility: Public
globe

This community can be federated to other instances and be posted/commented in by their users.

  • 123 users / day
  • 326 users / week
  • 540 users / month
  • 1.21K users / 6 months
  • 3 local subscribers
  • 2.4K subscribers
  • 2.88K Posts
  • 9.61K Comments
  • Modlog
  • mods:
  • Muad'Dibber@lemmygrad.ml
  • BE: 0.19.13
  • Modlog
  • Legal
  • Instances
  • Docs
  • Code
  • join-lemmy.org