Improving online advertising through product and infrastructure | The Mozilla Blog
blog.mozilla.org
LAURA CHAMBERS, CEO, MOZILLA CORPORATION As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we n

Despite its emphasis on protecting privacy, Mozilla is moving towards integrating ads, backed by new infrastructure from their acquisition of Anonym. They claim this will maintain a balance between user control and online ad economics, using privacy-preserving tech. However, this shift appears to contradict Mozilla’s earlier stance of protecting users from invasive advertising practices, and it signals a change in their priorities.

  • utopiah@lemmy.ml
    76·
    1 month ago

    I hope everybody criticizing the move either do not use products from Mozilla or, if they do, contribute however they can up to their own capabilities. If you don’t, if you ONLY criticize, yet use Firefox (or a derivative, e.g. LibreWolf) or arguably worst use something fueled by ads (e.g. Chromium based browsers) then you are unfortunately contributing precisely to the model you are rejecting.

    • a baby duck@lemmy.world
      73·
      1 month ago

      So just to be clear, people aren’t allowed to criticize ads in Firefox unless they’re open source developers actively contributing to Firefox or they only use… What, Opera?

      • utopiah@lemmy.ml
        35·
        1 month ago

        I thought saying

        contribute however they can up to their own capabilities

        was actually very clear but seems I wasn’t clear enough so that means… literally doing ANYTHING except only criticizing. That can mean being an open-source developer, yes, but that can also means translation, giving literally 1 cent, etc. It means doing anything at all that would not ONLY be saying “this is good, but it’s not good enough” without doing actually a single thing to change, especially while actually using another free of charge browser that is funded by advertisement. Honestly if that’s not clear enough I’m not sure what would be … but please, do ask again I will genuinely try to be clearer.

    • anachronist@midwest.socialEnglish
      41·
      1 month ago

      Mozilla could have focused on being user-supported through fundraising like Wikipedia. Instead they chose the comfortable path of being funded by their biggest competitor, who is an evil monopoly spyware ad business, which has been compelling Mozilla to kill Firefox and become the badies on the way down.

      • tb_@lemmy.world
        4·
        1 month ago

        You can donate to Mozilla.

        Perhaps they should’ve put that more front and center. But if they add a prominent donate button the people on here would probably lose their shit too.

        • anachronist@midwest.socialEnglish
          11·
          1 month ago

          What on earth would that do? The poisonous leadership would not use it to improve the browser nor would they start working for donors instead of Google.

          My point is that there is a funding model that they could have pursued when they still had goodwill and trust. And my hope is if the government finally puts the boot in with Google, then this current version of mozilla will collapse, the rats will leave the ship and hopefully a good browser will emerge the way firefox emerged from netscape.

          • tb_@lemmy.world
            1·
            1 month ago

            But you just said

            Mozilla could have focused on being user-supported through fundraising like Wikipedia.

            It is an option.

            Clearly it isn’t working well enough for them.

            • anachronist@midwest.socialEnglish
              1·
              1 month ago

              They would have had to build that infrastructure. I’m not saying fundraising is easy. But it’s possible as proven by wikipedia. They could have cut Google loose 10 years ago and said "we’re going to use our runway to try to put together a wikimedia foundation style fundraising operation. I don’t think they can do it now because the trust, goodwill and quite frankly, userbase is gone.

      • utopiah@lemmy.ml
        1·
        1 month ago

        If you were implying that I said being funded by Alphabet/Google was a good thing then let me be explicit, I did NOT say that nor believe it to be the case. Now, once again, cf my actual comment about pragmatic better alternative we can rely on and support today. If you meant to suggest better and are supporting that, please do share.