The “brigading” (for lack of a better word) of that Jacobin post really shows just how much the very memory of Che fucks with libs and reactionaries. The man was cool in every sense of the word. Even after he liberated Cuba from a corrupt US-puppet dictatorship, he took the fight to injustice all over the world until the day he died, in Africa and South America in particular. His death at the hands of the US-backed Bolivian dictatorship also had the “unfortunate” side effect of his visage being forever ingrained into the world, even within the US. Him being handsome is just icing on the cake.
So, they have to smear him in the wildest ways in an attempt to tear that down in bad faith. It also shows whenever they make up stuff about Che’s attitudes/actions with regard to black and LGBT people, the former of which is especially hilarious because Che was tearing into the US’s injustice and hypocrisy for its own treatment of African Americans at the time.