[Three years ago, Ubisoft promised it would start making its own blockchain games. Now it appears to have done it, having stealth-launched a full-blown web3 game last week called Champions Tactics: Grimoria Chronicles on PC.](https://www.bing.com/search?q=UBISOFT+NFT&pc=GD01&form=GDAVST&ptag=3604)
No wonder their share price is tanking. I expect this sort of thing from “crypto bro” indie game developers who have no idea who their target market is, not from large public companies who can afford the market research to tell them Web3 is investor-hype nonsense from 5 years ago.