Smoking yes, the UK has the 2nd lowest rate of smoking in the EU (+UK obviously). There hasnt been any significant anti-vaping campaign I’m aware of, because there is a tension that despite it being bad for you its nowhere near as bad as smoking, so getting people off tobacco and onto vapes is a net benefit. Though there does seem to be a growing consensus that vapes have been too permissively regulated thus far and to righten rules around selling them.