I happened to notice the ‘Coles Plus Saver’ on the Coles site today.

For those unaware: it’s $7 a month, and it gives you 10% off, up to $50, on one shop per calendar month. (It looks to be completely separate from ‘Coles Plus’, btw, which is $19 a month and makes all deliveries free.)

Obviously you’ve got to average $70 in orders per month to make it worthwhile, but is there any other catch?

How do they make money on it? Does it actually increase people’s monthly spend with Coles? Or do they just rely on people forgetting about the discount or saving it for a bigger shop that they don’t get around to?

One thing that might be a catch is that it looks like you’ve got to sign up for FlyBuys and link it to the account. I don’t have a FlyBuys account, so I’m not aware of what exactly you’re signing away with it, but I would have thought Coles would be getting all your data anyway just with online ordering. Does FlyBuys membership give them permission to sell your purchasing data to third parties, or otherwise use it differently?

  • Zagorath@aussie.zoneEnglish
    1·
    6 hours ago

    Out of interest, does Coles have SIM plans? And do those SIM plans also offer the 10% off deal?

    I’ve been on Woolies Mobile for nearly 2 years now and with that, I get 10% off one shop per month. That’s in addition to Woolies Mobile actually being a really bloody good deal on its own. Or at least it was…they announced they’re discontinuing the long-expiry plan I’m on a while back and I don’t know what the new plans are like.

    Unfortunately Woolies also made it a way worse deal just a month after I last renewed, by announcing you’re no longer allowed to use your 10% discount on delivery or direct-to-boot orders. Which is a fucking insane change to make, because all that’s done is killed off any loyalty I might have had, and caused me to be way more likely to shop elsewhere now than I was before the change.