We’ve all heard the stupid meme. “Millennials would have more money if they didn’t order so much avocado toast!”
But when was the first time you can honestly say you saw avocado toast on a menu? I’m a millennial, live in a town of about 500k, and I didn’t see avocado toast at any restaurant until like 2 years ago? Wellll after the meme came out.
Was it a boomer psyop to get millennials hankering for some avocado toast, and then poof! it’s on the menu after critical media saturation of millennial’s obsession with it?
Bruh I saw avocado toasts everywhere in Russia in 2016 when I did a semester abroad. (And craft beers and most of them weren’t even IPAs!) I am pretty sure we had them in Germany around that time too, but it is harder to pinpoint when it started (a semester abroad is an easier time reference to remember).
There was also a lot of avocado toast in summer 2018 Portland and Seattle. (And craft beer but most of it were IPAs.)
An ex and I used to jokingly sing “avocados from Mexico” because that was an advertising jingle, and she definitely ate avocado toast all the time. We broke up in 2013, so it had to be kinda popular before then.