cross-posted from: https://lemmy.world/post/9799372
What’s Meta up to?
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Embrace ActivityPub, , Mastodon, and the fediverse
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Extend ActivityPub, Mastodon, and the fediverse with a very-usable app that provides additional functionality (initially the ability to follow everybody you’re following on Instagram, and to communicate with all Threads users) that isn’t available to the rest of the fediverse – as well over time providing additional services and introducing incompatibilities and non-standard improvements to the protocol
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Exploit ActivityPub, Mastodon, and the fediverse by utilizing them for profit – and also using them selfishly for Meta’s own ends
Since the fediverse is so much smaller than Threads, the most obvious ways of exploiting it – such as stealing market share by getting people currently in the fediverse to move to Threads – aren’t going to work. But exploitation is one of Meta’s core competences, and once you start to look at it with that lens, it’s easy to see some of the ways even their initial announcement and tiny first steps are exploiting the fediverse: making Threads feel like a more compelling platform, and reshaping regulation. Longer term, it’s a great opportunity for Meta to explore – and maybe invest in – shifting their business model to decentralized surveillance capitalism.
You can’t make a lot of money from advertisement to grandma sharing pictures of the grandkids as Meta is realizing on their Facebook service with an aging demographic.
They got the “valuable” livestyle and fashion advertisement market pretty much covered with Instagram, but out side of that the “valuable” demographic of content creators were on Twitter.
Threads is about capturing that demographic, and a lot of them fled Twitter to the Fediverse.
Total number of users matter little if you don’t have creators other users find interesting to follow. The shere numbers Meta still has, but it doesn’t have much cloud with the quality content creators.