Those nearly back to back 737 Max crashes (2018 &:2019) along with this new incident have created nearly unrecoverable product and brand reputation damage. Boeing is extremely lucky there was no severe injury or death that occurred on that one but I don’t know how recovery is going to go for this product line. Maybe rebranding?

Either way I’m watching closely to see what Air India does for their 190 Max orders. They’ve already had issues with Boeing’s training simulators and now this.