It seems like if what you’re showing is what you understand they find appealing and fun, then surely that’s what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they’ve seen on the ad? A gem matching candy crush clone they’ve seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
Additional facet: when I was younger, only super nerdy, tech people into coding and stuff played video games. Now tho, way more people playng phone games, video games. So games popping up to cater to people who aren’t super nerdy or into tech.