I read “it’s dying” by people on Discord and Reddit all the time, but the numbers prove otherwise. It’s been going up this entire time and sitting over 3 billion MONTHLY ACTIVE USERS!
I feel like the bubble around people on other platforms saying “who uses Facebook anymore lol” is kind of wild given the numbers. Keep in mind these are active users not just abandoned accounts.
I remember that, about a decade ago, Facebook including free access to their services on cell phones in India; there was concern and pushback about creating this walled garden monopoly, obviously to no avail.
My guess is that is why many memes from India from back then involved screenshots of the older generations using Whatsapp as a sort of social network, the subcontinent’s own version of “ok boomer” humor.
The free access to Facebook scheme was killed due to protests, and we now have a net neutrality principle. The workaround FB found was to get smartphone manufacturers to include Facebook as a pre-installed app. And now the government is cracking down on pre-installed apps, so I don’t know what they’ll do next.