• WhatsThePoint@lemmy.world
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    8 months ago

    Right wing media has the same formula for everything and it somehow keeps working with their brainwashed base. Phrase good things for society to sound bad and repeat it over and over. Don’t use facts, use fear and emotions to achieve this. Anytime an issue is caused by a power center the right supports, blame the individual. Find examples of the issue negatively affecting a person that the base will dislike or not identify with (typically a minority) to prop up blaming the individual. Project any negative attacks from other ideological parties back onto that party brazenly and repeat it over and over. Play the victim if anyone tries to question your motives or actually push back. Make showy gestures of support for traditional value social issues to make your base feel you are one of them (as long as they don’t affect the true agenda of advancing the goals of businesses and the rich). It’s the same playbook for 40+ years and it’s still working.