Like why do they care how many times I go to porn hub every day or that nothing gets me harder than a free use MILF? Why do they care that I don’t know how to spell consistency so I have to Google it every 3 months.
What the fuck is wrong with people?
Q: “Why are companies …”
A: Money.
Every time. Sometimes also some competitive advantage or image or by mistake, but even those are just money with extra steps.
Do you have money? If so, knowing all your secrets and quirks is a good way to get a dollar off of you for slightly less than a dollar.
Pennies on the dollar, you mean.
No, that would be a massive get-rich-quick style return the way I wrote that. Pennies below a dollar, per annum, in order to get a dollar back as the beneficiary, on average.
It would be tiny fractions of a penny per dollar if you just look at the individual action that causes a purchase, but either it’s the accumulated effect of a lot of actions over time, or it’s a gamble that doesn’t work the vast majority of the time, so you’re back to the standard ROI everything has.
It’s not just marked ads, by the way. A lot of the stuff that happens with that data is invisible, although I can’t say how much exactly.
Why are tech company’s
They’re trying to track the patterns of people who attempt to pluralise words by using apostrophes. It’s funded by linguists studying language change.
Better watch out, they also go after people use “s” instead of “z” in “pluralize”.
You’re not safe either, I heard they’re also after people who forget to use the word “who”.
Mother fuck!
Mother who fuck?
You mean, mother fuck whom
Zhit!
It is not about having your particular data. Is about the aggregated data of a population. On a shallow level that information can be used to engineer ads to appeal to a greater audience. On a deeper level, population dynamics can be used for nefarious purposes such as driving them to an agreement that wasn’t in their best interest. Brexit and the Trump election are two examples of this being possible thanks to data from Cambridge Analytica. See voting paradoxes and Asimov’s psychohistory that each day is getting farther from fictional.
Oh, so evil shit.
It’s just sureal to me. Since they know I was up till 2:00am on a Wednesday wrenching my hog like there was a million dollars hidden inside Donald Trump was elected president.
Basically knowledge of us is power over us.
Absolute poetry.
Not to dispute your general points, but Cambridge Analytica’s actual effectiveness was shown to have been way overblown (as was RussiaGate in general).
Here is an alternative Piped link(s):
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I’m open-source; check me out at GitHub.
Because your data is used to make models of your behavior and opinions. Once someone knows exactly what you do and don’t like it’s really easy to frame purchase and political decisions so that they sound like something you want, even if they’re really good for someone else.
And yet I keep feeding my opinions into the internet like a fool
Do they know I’m basically a monkey with depression? Can someone tell them that? Might answer some of the questions they are so desperate to find out.
Depressed? Buy these meds! Or spend your money on these therapies, visit these Facebook pages/YouTube channels where we can show you more ads under the guise of providing advice.
Monkey? Buy this chic barrel! Visit your jungle homeland by booking through this travel site.
They want to know everything about you so they can sell you (and everyone who fits in the same bucket as you) very specific things that you’re more likely to buy.
Sure, monkey like meds. Monkey have more meds. Monkey love travel. Monkey buy travel.
Monkey have money for meds and travel?
“Need money quick? Gig work! Sell plasma! Buy sell items on <second hand marketplace>.com! Reverse a mortgage! Get credit today!”
And if those don’t work the Gun and Rope ads start coming in!
I think they’d be more interested in whether you’re a bonobo or a chimp because those imply very different approaches to relieving stress.
If they do it right, you won’t even notice or feel like you have no choice to buy something.
They want to know you better than you know yourself. I doubt they would be interested in any information you would provide because it would be useless compared to what they can get.
Most of the phyc research is done by large companies to crack all our brains open so we open our wallets.
You’re probably depressed because that is what they want you to be. So you maximize screen time for adds and purchases.
Fun story: me and my wife kept talking about our nasty neighbour we call “the slug” and she got “Slug removal tips” on her YouTube suggestions.
Money.
Your data can help sell you stuff. If they know you’re into MILFs, they can sell advertising to the MILF companies. Then you see a bunch of MILF ads. The more they know, the more they can target you. Eventually we’ll have ads in our dreams like in Futurama.
Jokes on you, he probably already has MILF dreams!
The more they claim they know about you the more they can charge for ads. I have recently realized that Google, Facebook and such are not only powerful because they aggregate data, but rather because they can sell their product (=your attention) to other companies very, very well. People often claim companies would not pay for advertisements had they didn’t work — I claim otherwise; they pay for advertisements because Google falsely claims how effective they are and that’s why they need to collect your data and be able to show that to their customers to boost their (Google’s) sales. In other words they don’t do that to sell the customers product well (the one that has been advertised) but rather sell their own product, which is ad space.
I’ve heard this a few times. It’s certainly compelling to me, I guess it’s obviously a hard thing to know given it will be heavily debated by those companies and it’s always going to be obscured by them to maintain a mystique, whether it works or doesn’t since in both cases it helps to keep everyone a little bit in the dark.
Part of this idea that the surveillance economy is not nearly as effective at controlling consumer behavior as claimed makes me wonder if I’m being unnecessarily paranoid when I jealously guard my privacy since it seems it could be that my data is taken potentially in service of nothing. Nevertheless I instinctively just don’t want to take the risk that hooverig up all that data really does work for manipulation and control.
We’ve waited all this time to tell you. Unfortunately, we have run out of time. The reason you’re so interesting is
Sonofa
Wall of text, I know, but I had trouble sleeping so… Yeah… Here goes;
Knowledge is power.
Here in Sweden there’s a service that has been pouring money on marketing the last two years. The service is called House ID and they let you store all important documents about your house for free… Free… Free?
So what will they make money on?
Well, let’s jump 10 years into the future and just imagine the possibilities.
Criminals can easily check what house owners have upgraded their locks or purchased home alarm systems. They could even purchase data about all the houses in an area that has a specific lock type with a known flaw.
Your phone is, with all its sensors, a fantastic surveillance device and people happily take it with them wherever they go.
In the 90’s, when I worked for IBM, the buzzword was “Data mining”. Ordinary people never understood what it was and I was often asked about it. Extremely simplified: look at the data you have and try to read between the lines to generate data that you originally didn’t have.
The biggest chain of convenient stores in Sweden launched banking services and a pay card around this time. If you used the card for grocery shopping you’d get a monthly bonus and great offers and discounts. So I gave an innocent example of what your purchase data could be used for. They could see that a woman purchased pads on fairly the same time each month or quarter. Now, when cross checking this with purchase history from other women they could see that a lot of those women also purchased chocolate at the same time they purchase pads. Something something with a lot of women getting cravings of chocolate around the same time each month. Yes, it’s a generalization but still a real life example in this case. So they sent out coupons for chocolate, matching the time around when the customer normally purchased pads, and what do you know? The sale of chocolate increased. Significantly.
Now, pads isn’t a very sensitive subject of you’re older than 15… But think what data Tinder registers. They can’t know for sure if you’re liberal, conservative or even a communist… or can they? By looking at your behavior in their app, what you did, where (Tinder uses GPS, remember?) you did it and when you did it, they can draw conclusions about a lot of things that you never intended to share with them.
Today there are sensors placed strategically in shopping malls that registers what store windows you stopped to look at. They actually know, with a pretty high certainty, exactly what product in the window that caught your attention. How they can be so accurate you say? Because you have Bluetooth activated and the mall app installed. They just triangulate your exact position.
All of this is data about you that is correct. You did all of that and it was registered.
But what if corrupted data was registered? What if that data was the basis for you getting a loan for your dream house? How do you correct a conclusion that is obviously wrong when the bank just tells you that what data they purchase, from who and how they process it is a business secret and they refuse to share any details.
Now, all sorts of data has always been collected but in the old time it was stored on paper and cross comparison/compiling data was an expensive and tedious task. Today it is not. Today your phone could store and process data that would take months to process in the old times.
That slowness/inertia acted as a law of nature, protecting us and our life from being mapped.
It’s not just that data is collected or what data is collected… It’s what it might be used for that should bother you. Not only what is used for today but also what it could be used for tomorrow.
Because the last bastion of zombie capitalism is pushing money around.
Folks buy this information because there are other folks willing to buy this information. And so on… and so on…
Why are tech companies* so interested
I can’t find the source to save my life, but I believe it was a Google engineer who once said “with enough data, every problem is a regression problem”.
Cool. Now I can subtly influence you to pay for your free use MILF porn. Or use MILF models in your ads to make you more likely to buy shit.
Even if you don’t think you can be influenced by that stuff it still likely to change your behaviour just enough, even just 5% more spending which makes it worthwhile to them.
But honestly your data barely matters on its own. But once it’s merged with everyone else’s…that’s when it’s valuable.
Pixar seeing a rise in milf web searches: Ok boys it’s time to release another movie with a mom who has a dump truck ass.
Dump-truck-ass Pixar Moms are my kryptonite.
