The hybrid fulfillment tactic known as buy online, pickup in store is proving resilient in postpandemic retail business.

The hybrid fulfillment tactic known as buy online, pickup in store is proving resilient in postpandemic retail business

  • MicroWave@lemmy.worldOP
    41·
    1 year ago

    For retailers including Walmart, Target, Macy’s and others, it is an extension of their attempts to use their physical stores as kinds of virtual fulfillment centers, a strategy that has grown out of the surge in online shopping during the Covid-19 pandemic and the strain it exerted on companies’ distribution operations.