Ipsos’ latest General Election campaign tracker, taken 14-17 June explores attitudes towards Count Binface. Findings show that 16% of the public hold favourable opinions towards him and 17% are unfavourable.

When comparing Binface to other politicians in Britain – either today or throughout this parliament we can see that more Britons hold favourable opinions of Count Binface (16%) than Liz Truss at the time of her resignation as Prime Minister (7%). Truss’ ratings have not improved much since then. In February 2023 9% held favourable opinions of the former Prime Minister and in February this year 8% did.

The 16% favourable towards Binface is 4 points below the Prime Minister Rishi Sunak. Britons aged 18-34 are more favourable towards Binface (31%) than Sunak (16%). Overall, only 22% know a great deal or fair amount about Binface. When asked whether favourable or unfavourable whilst 16% are favourable and 17% unfavourable. 28% are neutral and 4 in 10 (40%) say they don’t know.