Burger King's moldy Whopper ad is dividing marketing experts
www.cnbc.com
Burger King made headlines when it launched its latest ad — showing a Whopper going moldy — on Wednesday. But featuring mold in a food ad breaks all the rules of meal promotion, which usually involves beautifully-shot items that have been set up by stylists. CNBC spoke to several experts to get their reactions.

TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)

  • dsco@lemmy.dbzer0.comEnglish
    23·
    5 months ago

    I used to work next to small commercial bakery, and they would give us stuff from time to time if it was near the sell-by date and they hadn’t scheduled a shipment.

    One day they gave us some of those tiny vending packs of muffins, the ones with two little colorful things in plastic. They were awful. So bad we bet that even the ants wouldn’t touch them if we left it out.

    It’s been three years now and that muffin is still there, identical to the day we set it down (not counting the dust).