Honda has pledged to invest $64 billion to develop seven bespoke electric vehicles, which it plans to launch by 2030 on its way to selling only EVs and fuel-cell vehicles after 2040. However, there doesn’t seem to be a consensus within the company that there is enough demand for EVs, which is reflected in its limited selection of available battery-powered models.

This is true for Japan’s home market but also for North America, where Honda sells two vehicles (the Prologue and the Acura ZDX), both of which are made by General Motors on the Ultium platform. Whenever Honda’s top executives come out to speak about selling fully electric vehicles, it always sounds like a mixed message that, in part, reaffirms the brand’s commitment to electrification while also suggesting it’s not yet convinced this is the way.

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    4 months ago

    Agree that it depends on decision factors relating to my lifestyle. This may be an unpopular opinion around here, but I bought an EV for the performance, convenience, and maintenance advantages. Solving for decreased carbon emissions was not really a factor in the decision.

    I don’t really buy into the “individual responsibility” argument that many environmentalists put forward as a solution. The solutions I consider most viable all require changing incentives at the societal level, such as subsidizing carbon free energy production, increasing taxes / decreasing tax breaks for petroleum products, etc. Stuff that impacts the way millions of people make decisions that impact the environment.

    The statement you’re making probably isn’t factually incorrect, it just isn’t relevant to my situation.