Pretty sure the Amazon vault lock offerings are essentially specific implementations of the broad idea of an immutable backup. Not disagreeing with you here, just saying this might not be an “or” situation.

Immutable backups are the “current hotness” in this space.

Yeah that’s my bad, I (and legitimately, not to be a smart ass or dick about it) immediately assumed that 2FA wasn’t an option because of this event.

There are a lot of reasons you might, here’s a decent article on it:

https://www.psychologytoday.com/intl/blog/strategic-thinking/201303/why-we-ignore-good-advice?amp

The home page seems to be operating normalish now

If my only options are literally (I’m assuming cooked) pasta plain, or with ketchup added, I’d 200 percent eat just the pasta.

People are downvoting because 1) the tone is unnecessary and 2) it doesn’t answer the question. Sure, huge businesses spend a lot of money. Over 95 percent of businesses have fewer than 100 employees though and depending on size and sector 1000 a week could be nothing or orders of magnitude larger than a small business’s advertising budget.