Excerpts from the link:

Fake internet points are finally worth something!
Now redditors can earn real money for their contributions to the Reddit community, based on the karma and gold they’ve been given.
How it works:

  • Redditors give gold to posts, comments, or other contributions they think are really worth something.
  • Eligible contributors that earn enough karma and gold can cash out their earnings for real money.
  • Contributors apply to the program to see if they’re eligible.
  • Top contributors make top dollar. The more karma and gold contributors earn, the more money they can receive.

Not just anyone can be a contributor. To join and stay in the program, contributors need to meet a few requirements:\

  • Be over 18 and live in the U.S.
  • Only Safe for Work contributions qualify
  • Earn xx gold and karma each month
  • Provide verification information. You must have at least 10 gold and 100 karma to begin verification.
  • NSFW accounts aren’t eligible for the Contributors Program

Here’s my take on this. Since this is from the latest version of Reddit’s broken browser for a single site “official app”, it’s likely a recent development, triggered by recent changes in the platform. Reddit Inc. is likely worried about contributors leaving due to the app-pocalypse, and is trying to counter it by throwing them some spare cash.

And I’m going to be honest: holy fuck this sounds like a Bad Idea®. For three reasons.

The first one is demographics; since 47% of the users are Americans, and 21% of them are 10-19yo, it’s safe to say that ~60% of the users are ineligible, and thus will only contribute for free.

Will they? People often don’t mind contributing for free, as long as the others are in the same page. The picture changes once you get at least someone making money out of it - odds are that those 60% will disengage further.

The second reason is that Reddit Inc. is disregarding the fluff principle. If the money threshold is the number of upvotes and awards that someone gets per period of time, why would the person bother with high quality content? Or even quality content at all - it’s easy to make up for lack of quality with quantity. For example, setting up a simple bot to scrape the top posts and repost them. (Is Reddit expecting the mods to delete those reposts? OH WAIT)

The third and final reason is who you expect to give awards to those people, before they feel pissed and discouraged and leave the program, breaking even further their trust in the platform. Who would even buy Reddit gold on first place? The Reddit community has been outright mocking Reddit gold for years, and the suckers actually buying it were the ones who were the most engaged and emotionally attached to the platform, to the point that they’re willing to “help” it. (As if corporations need help, but whatever.) It would be a shame if Reddit happened to piss off exactly that demographic… like it did.

  • AdmiralShat@programming.dev
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    1 year ago

    I see a huge issue with this.

    I have seen in communities where mods will remove a user’s post and then repost it themselves or with an alt and hit the front page.

    So you’re telling me now the mods have a financial incentive to do this? And what if as a money generating post gets removed simply because a mod doesn’t like it, even though it doesn’t break any rules?

    I also feel like the quality of posts is about to implode even further from this. You’re not asking artists or musicians or even meme creators to post, you’re asking reposters to repost content that already did good.

    • Lvxferre@lemmy.mlOPM
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      1 year ago

      So you’re telling me now the mods have a financial incentive to do this?

      Yes. And it gets worse: who would mod that post-appocalyptic shithole? A: people who don’t give a fuck about the other users. If Reddit moderation was already obnoxious and user-hostile, it only got worse afterwards.

  • Heastes@lemmy.world
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    1 year ago

    This is just going to encourage even more spammy, low quality, easily consumable clickbait content.
    Good luck, Steve.

    • MontyVirus@sh.itjust.works
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      1 year ago

      Same thing happened with Quora, iirc. They started offering incentive for people to post a lot of questions, so now the app is flooded by complete junk.

      • ddnomad@infosec.pub
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        1 year ago

        I think there were 0 instances of Quora being useful when I search for things. At this point I just ignore Quora results completely, just because chances are whatever is on there are just shills and word salad people.

        • MontyVirus@sh.itjust.works
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          1 year ago

          Yep. Believe it or not, there was a time when Quora was pretty decent. This is what happens when you try to boost engagement by offering cash incentives. It becomes quantity over quality.

        • Heastes@lemmy.world
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          1 year ago

          There was a time, maybe 8-10 years or so ago, when you would actually find good and well-reasoned answers from qualified people on there. But now it got so bad that I added Quora to my search results blocklist addon.

  • forgotmylastusername@lemmy.ml
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    1 year ago

    The old reddit is dead and gone. They (corporate) know what they’re doing. They’ve pivot to the commercialized internet. The crowd that pays “influencers”, “creators”, or what have you. The crowd that gives money to people who are famous for being famous. The crowd that pays for entries in a database shown as icon badges on their profile.

    This is a significant part of the internet and the people on this planet. More importantly they are monetizeable. That’s what reddit is now. The existence of this isn’t what you like but it will continue to exist regardless. There are people on this planet who are into that. That’s what reddit is today. The old reddit is no more.

  • Nougat@kbin.social
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    1 year ago

    Reddit The Company would only be doing this if engagement and submissions had fallen off significantly, and they’re scrambling for a way to prop that up.

    And it’s like they’re doing a Digg speed run, essentially handing over priority to power users.

  • BaconIsAVeg@lemmy.ml
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    1 year ago

    The first one is demographics; since 47% of the users are Americans, and 21% of them are 10-19yo, it’s safe to say that ~60% of the users are ineligible, and thus will only contribute for free.

    Just want to point out that there are a ton of Telegram communities focused on bypassing these types of limitations, because $0.10 USD for 1000 upvotes goes a lot farther in rural India than it does in Indiana.

    By offering an incentive program, they’ve just opened up the door for a whole new third world economy. They should have stuck to fighting 3rd party API access tbh.

  • Send_me_nude_girls@feddit.de
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    1 year ago

    That’s so stupid that it’s funny again. Steve Huffman will milk this Reddit cow to death. Without repost filtering this incentivizes bot makers, with years of experience, to flood Reddit with garbage because the common user can’t tell. Come in, come in, my bots and user slaves to create content for the show. Also awards give incentive to post provoking content and rage bait, you even have this shit on steam for almost useless award rewards.

    • kamenoko@kbin.social
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      1 year ago

      Milking implies the cow survives. He’s trying to jam new limbs on the cow to make it moo but is just killing it quicker.