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French operator SNCF has previously asked passengers to self-declare as ‘Monsieur’ or ‘Madame’.
The EU’s top court ruled on Thursday that requiring rail passengers to declare a gender when buying a ticket is in breach of the EU’s General Data Protection Regulation (GDPR).
It was probably just data harvesting later used for marketing optimization.
I thought this was just a cynical take at first, but it prompted me to read the very brief press release attached to the OPs article. Your answer actually seems to be correct. Apologies!
It sounds like this case was actually brought to court as a matter of unnecessary dara collection under GDPR and said if this data has no ligitimate use that it violates data minimalism requirements and should be discontinued. The rail system said they used it to tailor language used to the customer, and the courts decided that generic language could be used adequately without any gendering and to remove the question of gender.
It’s barely over a page to read, and as someone not covered under GDPR, is very enlightening to see a court actually defend private personal party data seriously. I recommend giving it a full read to anyone interested in data protection.