Years ago when I use to go Anime News Network daily I would click on some ads because they only allowed relevant ads and found some great sites to buy anime stuff from. Yesterday I clicked on an ad for a Kickstarter because I was curious. I’ve clicked on ads and rarely I end up buying stuff, but have bought after I verified it was a legit site, but mostly I clicked on ads out of curiosity because it a cool design or idea. Ads are not inherently bad. The pervasiveness, intrusiveness, and scams are the problems. When ads were a banner at the top of a page and were relevant to the site they were ok. I miss those. I won’t purposely click on pop up or over ads or in between paragraphs ads, but I do sometimes click on obviously ads that are not aggressive that are interesting.