Grocery store prices are changing faster than ever before — literally. This month, Walmart became the latest retailer to announce it’s replacing the price stickers in its aisles with electronic shelf labels. The new labels allow employees to change prices as often as every ten seconds.
“If it’s hot outside, we can raise the price of water and ice cream. If there’s something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.
The real change in retail pricing might be discrimination pricing (or ‘surveillance pricing’ as it is now called sometimes). Simply speaking, it uses personal data to personalize prices not just for each customer, but also for each customer depending on actual circumstances such as day time, weather, an individual’s pay day, and other data, collected through apps, loyalty cards, …
As one article says, there is One Person One Price:
The linked article is a very long read but worth everyone’s time. Very insightful.