most business owners might try to appear politically neutral publicly (as a means of avoiding controversy that might affect their business)

It constantly surprises me how many businesses have abandoned this principle in the Trump era. There’s a new shop in my town that erected a huge sign that says, “Vote out the corrupt Democrats in all 50 states!”. This is in a town that voted 71% for Hillary Clinton in 2016. I don’t understand a business owner that would try so hard to get the majority of residents to avoid their business.