arcane spends the first season highlighting how brutal and unforgiving the piltover occupation of zaun is its objectively and cartoonishly evil there are almost no redeeming qualties for it but it all shifts when jinx does the piltover equivalent of 9/11 and the messaging shifts from brutal occupation and conflict to the characters not being able to cope with trauma so they now commit facism
jinx and zaun are constantly shunned by the show while caitlyn and piltover are so quick to be forgiven
but in the end its okay because they find a common enemy and obviously the biggest enemy is collectivisim
the show is so hilariously amercian and lib it is not even funny
caitlyn gets to win the girl but jinx gets so guilty that she tries killing herself multiple times and ends up faking her own death and escaping her only family
i am genuinely so fucking pissed
to be fair, I read a post saying that trying LoL because you enjoyed Arcane is like trying meth because you like Breaking Bad and I think that’s pretty much the truth lol
They don’t need you to play league of legends, they just need you to have personal investment in the brand.
How does my investment in the brand make them money if I’m not playing the game and paying for skins or whatever?
something something brand equity (having investment in the brand you are statistically more likely to one day become a customer of them, making the brand more valuable)
Funnels and conversion rates
You contribute by watching, increasing the show’s numbers, which makes others curious…
which some % become fans…
which some % convert into players…
which some % into paying customers.
The two leavers you have are increase conversions or widen the funnel. The show, including its large budget, is a marketing campaign aimed at widening the funnel.
That would explain why season two is composed of 10-second adverts for the game. I gave up watching at the start of E4, wondering whether any of those adverts would mature into a watchable plot.